People don’t read ads, they read what interest them and sometimes its an ad - George Gossage
The hardest part of the communication business is to attract attention and arouse interest, get through thousands of messages and the “cage” we have all built to filter what we receive as information from what we reject.
Public relations are usually perceived as the influence on feelings, opinions and beliefs through publicity – dissemination of information from individuals or organizations towards audience. News, newspaper articles, magazines, speeches, seminars, interviews, TV shows, events, donations and sponsorships are all typical forms of PR communications.
When compared with advertising, the key difference is in the fact that the message reaches the buyers as news, rather than as sales oriented communication. This is why it achieves high credibility.
Even though they are paid (and everything is paid at the end of the day, directly or indirectly), the so-called PR articles, such as “A Mediterranean Oasis – Restaurant Porto Podgorica,” are considered to be part of the PR, as they have the form and character of a newspaper article, while only the caption “promo content” reveals that they are in fact paid articles.
The success, of course, depends on how well they are written. An article can have a thousand, two thousand or as many as 28,000 page views, as was the case with our article about the Restaurant “Porto” Podgorica.